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010   $a1-83867-301-6
010   $a1-83867-299-0
035   $a(CKB)4100000009667676
035   $a(MiAaPQ)EBC5963805
035   $a(UtOrBLW)9781838673017
035   $a(EXLCZ)994100000009667676
100   $a20191219h20192020  uy         0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aTransforming social media business models through blockchain /$fNitin Upadhyay (Goa Institute of Management, India)
205   $a1st ed.
210  1$aBingley, England :$cEmerald Publishing,$d[2020]
210  4$dİ2020
215   $a1 online resource (105 pages)
225 1 $aEmerald points
300   $aIncludes index.
311   $a1-83867-302-4 
320   $aIncludes bibliographical references.
327   $aChapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise.
330   $aBlockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.
410  0$aEmerald points.
606   $aBlockchains (Databases)
606   $aSocial media$xEconomic aspects
606   $aMass media and business
606   $aComputers, Blockchain$2bisacsh
606   $aMedia studies$2bicssc
615  0$aBlockchains (Databases)
615  0$aSocial media$xEconomic aspects.
615  0$aMass media and business.
615  7$aComputers, Blockchain.
615  7$aMedia studies.
676   $a005.824
700   $aUpadhyay$b Nitin$0895183
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910819206403321
996   $aTransforming social media business models through blockchain$93997143
997   $aUNINA