Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione

• Autore: Kotler Philip
• Pubblicazione: New York, : American Management Association, c2009
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (225 p.)
• Disciplina: 658
• Soggetto topico: Business cycles; Globalization; Management; Marketing
• Altri autori: CaslioneJohn A
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors
• Sommario/riassunto: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence prepare scenarios predict resulting vulnerabilities and opportunities develop responses to ensure long-term resilie
• Titolo autorizzato: Chaotics
• ISBN: 1-282-09130-1; 9786612091308; 0-8144-1524-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910813708503321
• Lo trovi qui: Univ. Federico II