02849nam 2200637Ia 450 991081370850332120231026104332.01-282-09130-197866120913080-8144-1524-5(CKB)1000000000748026(EBL)434979(OCoLC)351551723(SSID)ssj0000120024(PQKBManifestationID)11131859(PQKBTitleCode)TC0000120024(PQKBWorkID)10095887(PQKB)10614393(MiAaPQ)EBC434979(Au-PeEL)EBL434979(CaPaEBR)ebr10292219(CaONFJC)MIL209130(PPN)170270904(EXLCZ)99100000000074802620090209d2009 uy 0engur|n|---|||||txtccrChaotics[electronic resource] the business of managing and marketing in the age of turbulence /Philip Kotler and John A. CaslioneNew York American Management Associationc20091 online resource (225 p.)Description based upon print version of record.0-8144-1521-0 Includes bibliographical references and index.Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the AuthorsWe have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence prepare scenarios predict resulting vulnerabilities and opportunities develop responses to ensure long-term resilieBusiness cyclesGlobalizationManagementMarketingBusiness cycles.Globalization.Management.Marketing.658Kotler Philip34994Caslione John A1142012MiAaPQMiAaPQMiAaPQBOOK9910813708503321Chaotics2746864UNINA