Brand America : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
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| Autore: |
Anholt Simon
|
| Titolo: |
Brand America : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
|
| Pubblicazione: | London, : Marshall Cavendish Business, 2010 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (201 p.) |
| Disciplina: | 658.8270973 |
| Soggetto topico: | National characteristics |
| Soggetto geografico: | United States Foreign public opinion |
| Altri autori: |
HildrethJeremy
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Sommario/riassunto: | Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. |
| Titolo autorizzato: | Brand America |
| ISBN: | 981-4346-16-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810346103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Great Brand Stories