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100   $a20110203d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand America $ethe making, unmaking and remaking of the greatest national image of all time /$fSimon Anholt and Jeremy Hildreth
205   $a1st ed.
210   $aLondon $cMarshall Cavendish Business$d2010
215   $a1 online resource (201 p.)
225 1 $aGreat Brand Stories
300   $aDescription based upon print version of record.
311   $a1-905736-56-8 
320   $aIncludes bibliographical references.
327   $aCover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography
330   $aCountries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
410  0$aGreat Brand Stories
606   $aNational characteristics
607   $aUnited States$xForeign public opinion
615  0$aNational characteristics.
676   $a658.8270973
700   $aAnholt$b Simon$0437576
701   $aHildreth$b Jeremy$0738329
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810346103321
996   $aBrand America$94098447
997   $aUNINA