Open innovation : new product development essentials from the PDMA / / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace

• Pubblicazione: Hoboken, New Jersey : , : Wiley, , 2014; ©2014
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (386 p.)
• Disciplina: 658.5/75
• Soggetto topico: New products - Management; Product management
• Classificazione: BUS042000
• Persona (resp. second.): NobleCharles; DurmusogluSerdar; GriffinAbbie; WallaceC
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Relevance and Definition of Social MediaForms of Social Media; 3.4 Social Media in New Product Development; General Overview; Level 1: Listening to Customers; Level 2: Dialogue with Customers; Level 3: Integration of Customers; Benefits and Risks; 3.5 Success Factors; Internal Success Factors; External Success Factors; 3.6 Conclusion; References; About the Contributors; Acknowledgments; 4 Prediction, Preference, and Idea Markets: How Corporations Can Use the Wisdom of Their Employees; 4.1 Introduction; 4.2 Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets ; 5 Catalyzing Tacit Knowledge Exchange with Visual Thinking Techniques to Achieve Productive Open Innovation Collaborations
• Sommario/riassunto: "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth"--; "The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners"--
• Titolo autorizzato: Open innovation
• ISBN: 1-118-77085-4; 1-118-94716-9; 1-118-77078-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910809805803321
• Lo trovi qui: Univ. Federico II