LEADER 04917nam 2200697 450 001 9910809805803321 005 20200520144314.0 010 $a1-118-77085-4 010 $a1-118-94716-9 010 $a1-118-77078-1 035 $a(CKB)3710000000244651 035 $a(EBL)1791960 035 $a(SSID)ssj0001347974 035 $a(PQKBManifestationID)11732941 035 $a(PQKBTitleCode)TC0001347974 035 $a(PQKBWorkID)11363725 035 $a(PQKB)11153797 035 $a(DLC) 2014035656 035 $a(Au-PeEL)EBL1791960 035 $a(CaPaEBR)ebr10937138 035 $a(CaONFJC)MIL652546 035 $a(OCoLC)890107288 035 $a(CaSebORM)9781118770856 035 $a(MiAaPQ)EBC1791960 035 $a(EXLCZ)993710000000244651 100 $a20140929h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aOpen innovation $enew product development essentials from the PDMA /$fedited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (386 p.) 300 $aIncludes index. 311 $a1-322-21266-X 311 $a1-118-77077-3 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aRelevance and Definition of Social MediaForms of Social Media; 3.4 Social Media in New Product Development; General Overview; Level 1: Listening to Customers; Level 2: Dialogue with Customers; Level 3: Integration of Customers; Benefits and Risks; 3.5 Success Factors; Internal Success Factors; External Success Factors; 3.6 Conclusion; References; About the Contributors; Acknowledgments; 4 Prediction, Preference, and Idea Markets: How Corporations Can Use the Wisdom of Their Employees; 4.1 Introduction; 4.2 Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets 327 $a5 Catalyzing Tacit Knowledge Exchange with Visual Thinking Techniques to Achieve Productive Open Innovation Collaborations 330 $a"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth"--$cProvided by publisher. 330 $a"The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners"--$cProvided by publisher. 606 $aNew products$xManagement 606 $aProduct management 615 0$aNew products$xManagement. 615 0$aProduct management. 676 $a658.5/75 686 $aBUS042000$2bisacsh 702 $aNoble$b Charles 702 $aDurmusoglu$b Serdar 702 $aGriffin$b Abbie 702 $aWallace$b C. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809805803321 996 $aOpen innovation$9225629 997 $aUNINA