Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan

• Autore: Cohan Peter S. <1957->
• Pubblicazione: San Francisco, : Berrett-Koehler Publishers, c2012
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (262 p.)
• Disciplina: 658.1/1; 658.11
• Soggetto topico: New business enterprises; Strategic planning; Venture capital; Entrepreneurship
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M ; NO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author
• Sommario/riassunto: A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.
• Titolo autorizzato: Hungry start-up strategy
• ISBN: 1-283-70498-6; 1-60994-529-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910808823403321
• Lo trovi qui: Univ. Federico II
• Serie: BK Business