LEADER 02707nam 2200649Ia 450 001 9910808823403321 005 20170814182723.0 010 $a1-283-70498-6 010 $a1-60994-529-8 035 $a(CKB)2670000000270796 035 $a(EBL)1047780 035 $a(OCoLC)815288019 035 $a(SSID)ssj0000758067 035 $a(PQKBManifestationID)12319332 035 $a(PQKBTitleCode)TC0000758067 035 $a(PQKBWorkID)10771879 035 $a(PQKB)11244015 035 $a(MiAaPQ)EBC1047780 035 $a(CaSebORM)9781609945282 035 $a(PPN)170261468 035 $a(EXLCZ)992670000000270796 100 $a20120816d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHungry start-up strategy $ecreating new ventures with limited resources and unlimited vision /$fPeter S. Cohan 205 $a1st ed. 210 $aSan Francisco $cBerrett-Koehler Publishers$dc2012 215 $a1 online resource (262 p.) 225 1 $aBK Business 300 $aDescription based upon print version of record. 311 $a1-60994-528-X 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M 327 $aNO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author 330 $aA celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up. 410 0$aBK Business 606 $aNew business enterprises 606 $aStrategic planning 606 $aVenture capital 606 $aEntrepreneurship 615 0$aNew business enterprises. 615 0$aStrategic planning. 615 0$aVenture capital. 615 0$aEntrepreneurship. 676 $a658.1/1 676 $a658.11 700 $aCohan$b Peter S.$f1957-$0553394 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808823403321 996 $aHungry start-up strategy$94050855 997 $aUNINA