Writing for public relations : a practical guide for professionals / / Janet Mizrahi
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| Autore: |
Mizrahi Janet
|
| Titolo: |
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
|
| Pubblicazione: | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (136 pages) : illustrations |
| Disciplina: | 808.06665 |
| Soggetto topico: | Business writing |
| Public relations | |
| Soggetto non controllato: | blog |
| brochure | |
| e-newsletter | |
| marcom | |
| marketing | |
| marketing style | |
| media kit | |
| microblog | |
| news release | |
| newsletter | |
| pitch letter | |
| press kit | |
| press release | |
| public relations | |
| social media | |
| Tweet | |
| web copy | |
| web writing | |
| website | |
| writing | |
| Nota di bibliografia: | Includes bibliographical references (pages 129-132) and index. |
| Nota di contenuto: | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Sommario/riassunto: | The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. |
| Titolo autorizzato: | Writing for public relations |
| ISBN: | 1-63157-306-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910797959703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Corporate communication collection. . 2156-8170