LEADER 03216nam 2200769 450 001 9910797959703321 005 20230126221442.0 010 $a1-63157-306-3 035 $a(CKB)3710000000552082 035 $a(OCoLC)935736445 035 $a(CaBNVSL)swl00406101 035 $a(Au-PeEL)EBL4307177 035 $a(CaPaEBR)ebr11138056 035 $a(CaONFJC)MIL884208 035 $a(OCoLC)939264174 035 $a(CaSebORM)9781631573064 035 $a(MiAaPQ)EBC4307177 035 $a(EXLCZ)993710000000552082 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aWriting for public relations $ea practical guide for professionals /$fJanet Mizrahi 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (136 pages) $cillustrations 225 1 $aCorporate communication collection,$x2156-8170 311 $a1-63157-305-5 320 $aIncludes bibliographical references (pages 129-132) and index. 327 $a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. 330 3 $aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. 410 0$aCorporate communication collection.$x2156-8170 606 $aBusiness writing 606 $aPublic relations 610 $ablog 610 $abrochure 610 $ae-newsletter 610 $amarcom 610 $amarketing 610 $amarketing style 610 $amedia kit 610 $amicroblog 610 $anews release 610 $anewsletter 610 $apitch letter 610 $apress kit 610 $apress release 610 $apublic relations 610 $asocial media 610 $aTweet 610 $aweb copy 610 $aweb writing 610 $awebsite 610 $awriting 615 0$aBusiness writing. 615 0$aPublic relations. 676 $a808.06665 700 $aMizrahi$b Janet.$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797959703321 996 $aWriting for public relations$93777275 997 $aUNINA