Craft beer culture and modern medievalism : brewing dissent / / Noëlle Phillips [[electronic resource]]

• Autore: Phillips Noëlle
• Pubblicazione: Amsterdam : , : Amsterdam University Press, , 2019
• Descrizione fisica: 1 online resource (155 pages) : digital, PDF file(s)
• Disciplina: 641.23
• Soggetto topico: Beer - Europe - History - To 1500; Beer - United States - History; Beer - Canada - History; Medievalism
• Soggetto non controllato: Craft beer; brewing; cultural appropriation; medievalism
• Note generali: Title from publisher's bibliographic system (viewed on 20 Nov 2020).
• Nota di bibliografia: Includes bibliographical references (pages [149]-152) and index.
• Nota di contenuto: Front Cover; Half-title; Series information; Title page; Copyright information; Table of contents; List of Illustrations; Acknowledgements; Chapter 1. Introduction; Medievalism; Medievalism through the Ages; Craft Beer and Medievalism; Chapter 2. Reading Beer in the Middle Ages; Medieval Beer as Culture; Willful Women: Gender and the Commodification of Beer in the Middle Ages; Conclusion: 1516 and All That; Chapter 3. Resistance and Revolution; Beer Production in North America: Corporate Giants and the "Little Guys"; The Meaning of Craft Beer: Identity, Status, Resistance; Chapter 4. Beer Heroes and Monastic MedievalismBeyond Neolocalism; Monastic Medievalism in Craft Breweries: Recovering the Past and Creating Community; Naughty Monks and Funny Friars; Monastic Medievalism and Gender: What about the Women?; Chapter 5. Militant Medievalism; Chapter 6. Pale Ales and White Knights; Seeing Whiteness; White Medievalism; Beer and Race: Dealing with the Discomfort; Brave Men and True: The Entrepreneurial, Warrior Spirit and White Medievalism; Beer and Belonging; Chapter 7. Conclusion; Select Bibliography; Index.
• Sommario/riassunto: In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present.
• Titolo autorizzato: Craft beer culture and modern medievalism
• ISBN: 1-64189-218-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910795109503321
• Lo trovi qui: Univ. Federico II
• Serie: Collection development, cultural heritage, and digital humanities.