03731nam 22006132 450 991079510950332120201202113918.01-64189-218-810.1515/9781641892186(CKB)4940000000147596(MiAaPQ)EBC5979915(OCoLC)1159723442(MdBmJHUP)muse78421(DE-B1597)546341(DE-B1597)9781641892186(UkCbUP)CR9781641892186(OCoLC)1128412727(EXLCZ)99494000000014759620201011d2019|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierCraft beer culture and modern medievalism brewing dissent /Noëlle Phillips[electronic resource]Amsterdam :Amsterdam University Press,2019.1 online resource (155 pages) digital, PDF file(s)Collection Development, Cultural Heritage, and Digital HumanitiesTitle from publisher's bibliographic system (viewed on 20 Nov 2020).1-64189-217-X Includes bibliographical references (pages [149]-152) and index.Front Cover; Half-title; Series information; Title page; Copyright information; Table of contents; List of Illustrations; Acknowledgements; Chapter 1. Introduction; Medievalism; Medievalism through the Ages; Craft Beer and Medievalism; Chapter 2. Reading Beer in the Middle Ages; Medieval Beer as Culture; Willful Women: Gender and the Commodification of Beer in the Middle Ages; Conclusion: 1516 and All That; Chapter 3. Resistance and Revolution; Beer Production in North America: Corporate Giants and the "Little Guys"; The Meaning of Craft Beer: Identity, Status, Resistance; Chapter 4. Beer Heroes and Monastic MedievalismBeyond Neolocalism; Monastic Medievalism in Craft Breweries: Recovering the Past and Creating Community; Naughty Monks and Funny Friars; Monastic Medievalism and Gender: What about the Women?; Chapter 5. Militant Medievalism; Chapter 6. Pale Ales and White Knights; Seeing Whiteness; White Medievalism; Beer and Race: Dealing with the Discomfort; Brave Men and True: The Entrepreneurial, Warrior Spirit and White Medievalism; Beer and Belonging; Chapter 7. Conclusion; Select Bibliography; Index.In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present.Collection development, cultural heritage, and digital humanities.BeerEuropeHistoryTo 1500BeerUnited StatesHistoryBeerCanadaHistoryMedievalismCraft beer.brewing.cultural appropriation.medievalism.BeerHistoryBeerHistory.BeerHistory.Medievalism.641.23Phillips Noëlle1236715UkCbUPUkCbUPBOOK9910795109503321Craft beer culture and modern medievalism3761134UNINA