The cycle [[electronic resource] ] : a practical approach to managing arts organizations / / Michael M. Kaiser with Brett E. Egan
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| Autore: |
Kaiser Michael M
|
| Titolo: |
The cycle [[electronic resource] ] : a practical approach to managing arts organizations / / Michael M. Kaiser with Brett E. Egan
|
| Pubblicazione: | Waltham, Mass., : Brandeis University Press, 2013 |
| Descrizione fisica: | 1 online resource (205 p.) |
| Disciplina: | 791/.068 |
| Soggetto topico: | Performing arts - Management |
| Altri autori: |
EganBrett E
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. |
| Sommario/riassunto: | Offers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations |
| Titolo autorizzato: | The cycle |
| ISBN: | 1-61168-478-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910790594003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |