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When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator



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Autore: Ofori Kofi Asiedu Visualizza persona
Titolo: When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator Visualizza cluster
Pubblicazione: Washington, D.C. : , : Office of Communications Business Opportunities, Federal Communications Commission, , 2001
Edizione: Last reviewed/updated: 2001-07-09.
Descrizione fisica: 1 online resource : illustrations
Soggetto topico: Minorities in broadcasting - United States
Taxation of advertising - United States
Radio advertising - United States
Television advertising - United States
African American consumers
Hispanic American consumers
Note generali: Title from the Synopsis page; description based on screen of 2001-08-11.
"FCC presented with adverstising study which reveals a tale of two systems; study shows broadcasters serving the minority community earn less per listener."
Nota di bibliografia: Includes bibliographical references.
Altri titoli varianti: When being no. 1 is not enough
Titolo autorizzato: When being no. 1 is not enough  Visualizza cluster
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910699516803321
Lo trovi qui: Univ. Federico II
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