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The 2012 presidential campaign [[electronic resource] ] : a communication perspective / / edited by Robert E. Denton, Jr



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Titolo: The 2012 presidential campaign [[electronic resource] ] : a communication perspective / / edited by Robert E. Denton, Jr Visualizza cluster
Pubblicazione: Lanham, : Rowman & Littlefield Publishers, Inc., 2014
Descrizione fisica: 1 online resource (221 p.)
Disciplina: 324.973/0932
Soggetto topico: Presidents - United States - Election - 2012
Presidential candidates - United States - History - 21st century
Soggetto genere / forma: Electronic books.
Altri autori: DentonRobert E., Jr.  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Contents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia
Chapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors
Sommario/riassunto: This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
Titolo autorizzato: The 2012 presidential campaign  Visualizza cluster
ISBN: 1-4422-1673-5
1-4422-1675-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910452554003321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Communication, Media, and Politics