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100   $a20130603d2014      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe 2012 presidential campaign$b[electronic resource] $ea communication perspective /$fedited by Robert E. Denton, Jr
210   $aLanham $cRowman & Littlefield Publishers, Inc.$d2014
215   $a1 online resource (221 p.)
225  0$aCommunication, media, and politics
300   $aDescription based upon print version of record.
311   $a1-4422-1674-3 
311   $a1-299-73484-7 
320   $aIncludes bibliographical references and index.
327   $aContents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia
327   $aChapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors
330   $aThis volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.  
410  0$aCommunication, Media, and Politics
606   $aPresidents$zUnited States$xElection$y2012
606   $aPresidential candidates$zUnited States$xHistory$y21st century
608   $aElectronic books.
615  0$aPresidents$xElection
615  0$aPresidential candidates$xHistory
676   $a324.973/0932
701   $aDenton$b Robert E.$cJr.$0532290
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910452554003321
996   $aThe 2012 presidential campaign$92030199
997   $aUNINA