LEADER 03052nam 2200613 a 450 001 9910452554003321 005 20200520144314.0 010 $a1-4422-1673-5 010 $a1-4422-1675-1 035 $a(CKB)2550000001100309 035 $a(EBL)1315699 035 $a(OCoLC)852898942 035 $a(SSID)ssj0000917623 035 $a(PQKBManifestationID)11493479 035 $a(PQKBTitleCode)TC0000917623 035 $a(PQKBWorkID)10892165 035 $a(PQKB)10684193 035 $a(MiAaPQ)EBC1315699 035 $a(Au-PeEL)EBL1315699 035 $a(CaPaEBR)ebr10734569 035 $a(CaONFJC)MIL504735 035 $a(EXLCZ)992550000001100309 100 $a20130603d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe 2012 presidential campaign$b[electronic resource] $ea communication perspective /$fedited by Robert E. Denton, Jr 210 $aLanham $cRowman & Littlefield Publishers, Inc.$d2014 215 $a1 online resource (221 p.) 225 0$aCommunication, media, and politics 300 $aDescription based upon print version of record. 311 $a1-4422-1674-3 311 $a1-299-73484-7 320 $aIncludes bibliographical references and index. 327 $aContents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia 327 $aChapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors 330 $aThis volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. 410 0$aCommunication, Media, and Politics 606 $aPresidents$zUnited States$xElection$y2012 606 $aPresidential candidates$zUnited States$xHistory$y21st century 608 $aElectronic books. 615 0$aPresidents$xElection 615 0$aPresidential candidates$xHistory 676 $a324.973/0932 701 $aDenton$b Robert E.$cJr.$0532290 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452554003321 996 $aThe 2012 presidential campaign$92030199 997 $aUNINA