New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Descrizione fisica: 1 online resource (118 p.)
• Disciplina: 658.83065
• Soggetto topico: Consumers - Research; Marketing research
• Soggetto genere / forma: Electronic books.
• Altri autori: ElliottRichard ShankarAvi
• Note generali: Description based upon print version of record.
• Nota di contenuto: CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour
• Sommario/riassunto: About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok.
• Titolo autorizzato: New paths to thick descriptions
• ISBN: 1-280-50875-2; 9786610508754; 1-84544-290-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450337803321
• Lo trovi qui: Univ. Federico II