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Record Nr. |
UNINA9910450337803321 |
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Titolo |
New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50875-2 |
9786610508754 |
1-84544-290-3 |
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Descrizione fisica |
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1 online resource (118 p.) |
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Collana |
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Qualitative market research an international journal ; ; v. 8, no. 2 |
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Altri autori (Persone) |
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ElliottRichard |
ShankarAvi |
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Disciplina |
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Soggetti |
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Consumers - Research |
Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
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Sommario/riassunto |
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About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok. |
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