Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / / edited by Michael W. Obal, Nina Krey, Christian Bushardt
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| Titolo: |
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / / edited by Michael W. Obal, Nina Krey, Christian Bushardt
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| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Edizione: | 1st ed. 2016. |
| Descrizione fisica: | 1 online resource (821 p.) |
| Disciplina: | 333.7 |
| Soggetto topico: | Marketing |
| Leadership | |
| Sales management | |
| Business Strategy/Leadership | |
| Sales/Distribution | |
| Persona (resp. second.): | ObalMichael W |
| KreyNina | |
| BushardtChristian | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and indexes. |
| Sommario/riassunto: | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others. |
| Titolo autorizzato: | Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
| ISBN: | 3-319-11815-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910254938903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, . 2363-6165