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024 7 $a10.1007/978-3-319-11815-4
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100   $a20151212d2016      u|         0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 10$aLet's Get Engaged! Crossing the Threshold of Marketing?s Engagement Era $eProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /$fedited by Michael W. Obal, Nina Krey, Christian Bushardt
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016.
215   $a1 online resource (821 p.)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6165
300   $aDescription based upon print version of record.
311   $a3-319-11814-5 
320   $aIncludes bibliographical references at the end of each chapters and indexes.
330   $aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let?s Get Engaged! Crossing the Threshold of Marketing?s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6165
606   $aMarketing
606   $aLeadership
606   $aSales management
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
615  0$aMarketing.
615  0$aLeadership.
615  0$aSales management.
615 14$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aSales/Distribution.
676   $a333.7
702   $aObal$b Michael W$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aKrey$b Nina$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBushardt$b Christian$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254938903321
996   $aLet's Get Engaged! Crossing the Threshold of Marketing?s Engagement Era$92276620
997   $aUNINA