Hybridity, or the cultural logic of globalization / / Marwan M. Kraidy

• Autore: Kraidy Marwan M. <1972->
• Pubblicazione: Philadelphia, Pennsylvania : , : Temple University Press, , 2005
• Descrizione fisica: 1 online resource (242 p.)
• Disciplina: 306
• Soggetto topico: Cultural fusion; Communication, International
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Preface; Acknowledgments; 1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism; Notes; Bibliography; Index
• Sommario/riassunto: The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding th
• Titolo autorizzato: Hybridity, or the cultural logic of globalization
• ISBN: 1-281-09388-2; 9786611093884; 1-59213-145-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910169194803321
• Lo trovi qui: Univ. Federico II