02970nam 2200637Ia 450 991016919480332120200520144314.01-281-09388-297866110938841-59213-145-X(CKB)1000000000339873(EBL)298869(OCoLC)808618022(SSID)ssj0000175465(PQKBManifestationID)11169433(PQKBTitleCode)TC0000175465(PQKBWorkID)10204198(PQKB)11162242(WaSeSS)IndRDA00124681(MiAaPQ)EBC298869(OCoLC)1028770021(ScCtBLL)7e51e427-58e7-459d-bd6b-518706ed2063(oapen)https://directory.doabooks.org/handle/20.500.12854/89200(EXLCZ)99100000000033987320041103d2005 uy 0engur|n|---|||||txtccrHybridity, or the cultural logic of globalization /Marwan M. Kraidy1st ed.Philadelphia Temple University Press2005Philadelphia Temple University Press20051 online resource (242 p.)Description based upon print version of record.1-59213-143-3 Includes bibliographical references (p. 163-210) and index.Contents; Preface; Acknowledgments; 1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism; Notes; Bibliography; IndexThe intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding thCultural logic of globalizationCultural fusionCultural fusionCase studiesCommunication, InternationalCultural fusion.Cultural fusionCommunication, International.306Kraidy Marwan1972-1675961MiAaPQMiAaPQMiAaPQBOOK9910169194803321Hybridity, or the cultural logic of globalization4188635UNINA