The fine art of persuasion : corporate advertising design, nation, and empire in modern Japan / / Gennifer Weisenfeld

• Autore: Weisenfeld Gennifer S (Gennifer Stacy), <1966->
• Pubblicazione: Duke University Press, 2025
• Disciplina: 744.0952/0904
• Soggetto topico: Commercial art - Japan - History - 20th century; Graphic arts - Japan - History - 20th century; Design - Japan - History - 20th century; Advertising - Japan - History - 20th century; ART / History / General; SOCIAL SCIENCE / Ethnic Studies / Asian Studies
• Classificazione: ART015000SOC008020
• Nota di contenuto: Promoting the profession -- Visible language + the art of letterforms -- Health + beauty -- Food + beverage -- Light, labor + leisure -- Nation + empire -- Transwar design.
• Sommario/riassunto: "In The Fine Art of Persuasion, author Gennifer Weisenfeld offers a survey of Japanese advertising graphics from the turn of the twentieth century to the 1964 Tokyo Olympics. Examining Japan as a node in the international design network, Weisenfeld demonstrates the profound impact consumer capitalism and mass culture had on the development of modern Japanese art. Weisenfeld also analyzes the ways in which the militarist regime of Imperial Japan used these same mechanisms of mass culture to commodify and market national politics, especially in the context of the early part of the 20th century before the Asia-Pacific War (WWII)"--
• Titolo autorizzato: The fine art of persuasion
• ISBN: 9781478060307; 1478060301
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910984680603321
• Lo trovi qui: Univ. Federico II