New business in India : the 21st century opportunity / / Paul Davies
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| Autore: |
Davies Paul (Paul J.)
|
| Titolo: |
New business in India : the 21st century opportunity / / Paul Davies
|
| Pubblicazione: | Singapore ; ; Hackensack, NJ, : World Scientific, c2008 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (246 p.) |
| Disciplina: | 658.1/10954 |
| Soggetto topico: | History - India |
| Soggetto geografico: | India Commerce |
| India Economic conditions | |
| India Social conditions | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 211-218) and index. |
| Nota di contenuto: | Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan |
| Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index | |
| Sommario/riassunto: | New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the |
| Titolo autorizzato: | New business in India |
| ISBN: | 1-281-93832-7 |
| 9786611938321 | |
| 981-279-044-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910819116603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
World Scientific series on 21st century business ; ; v. 1.