03344nam 2200649Ia 450 991081911660332120240313222014.01-281-93832-79786611938321981-279-044-6(CKB)1000000000552683(EBL)1193342(SSID)ssj0000304232(PQKBManifestationID)11947618(PQKBTitleCode)TC0000304232(PQKBWorkID)10278914(PQKB)10015046(MiAaPQ)EBC1193342(WSP)00001899 (Au-PeEL)EBL1193342(CaPaEBR)ebr10686056(CaONFJC)MIL193832(OCoLC)441827146(EXLCZ)99100000000055268320080505d2008 uy 0engur|n|---|||||txtccrNew business in India the 21st century opportunity /Paul Davies1st ed.Singapore ;Hackensack, NJ World Scientificc20081 online resource (246 p.)World Scientific series on 21st century business,1793-5660 ;v. 1Description based upon print version of record.981-4338-32-X 981-279-042-X Includes bibliographical references (p. 211-218) and index.Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business PlanChapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; IndexNew Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes theWorld Scientific series on 21st century business ;v. 1.HistoryIndiaIndiaCommerceIndiaEconomic conditionsIndiaSocial conditionsHistory658.1/10954Davies Paul(Paul J.)44918MiAaPQMiAaPQMiAaPQBOOK9910819116603321New business in India3967499UNINA