Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott
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| Autore: |
Stull Craig
|
| Titolo: |
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott
|
| Pubblicazione: | Hoboken, N.J., : J. Wiley & Sons, c2008 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (221 p.) |
| Disciplina: | 658.4/09 |
| Soggetto topico: | Success in business |
| Creative ability in business | |
| Altri autori: |
MyersPhil
ScottDavid Meerman
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 175-182) and index. |
| Nota di contenuto: | Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index |
| About the Authors About Pragmatic Marketing; Next Steps | |
| Sommario/riassunto: | If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. |
| Titolo autorizzato: | Tuned in |
| ISBN: | 1-281-75189-8 |
| 9786611751890 | |
| 1-118-25802-9 | |
| 0-470-37777-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910818420503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |