03159nam 2200661 a 450 991081842050332120200520144314.01-281-75189-897866117518901-118-25802-90-470-37777-1(CKB)1000000000537131(EBL)353302(SSID)ssj0000262857(PQKBManifestationID)11236226(PQKBTitleCode)TC0000262857(PQKBWorkID)10271503(PQKB)10824462(Au-PeEL)EBL353302(CaPaEBR)ebr10249054(CaONFJC)MIL175189(CaSebORM)9780470260364(MiAaPQ)EBC353302(OCoLC)768230352(OCoLC)428739730(OCoLC)ocm428739730 (EXLCZ)99100000000053713120071220d2008 uy 0engurunu|||||txtccrTuned in uncover the extraordinary opportunities that lead to business breakthroughs /Craig Stull, Phil Myers, and David Meerman Scott1st editionHoboken, N.J. J. Wiley & Sonsc20081 online resource (221 p.)Description based upon print version of record.0-470-26036-X Includes bibliographical references (p. 175-182) and index.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; IndexAbout the Authors About Pragmatic Marketing; Next StepsIf you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.Success in businessCreative ability in businessSuccess in business.Creative ability in business.658.4/09Stull Craig1693310Myers Phil1693311Scott David Meerman504476MiAaPQMiAaPQMiAaPQBOOK9910818420503321Tuned in4070992UNINA