Vai al contenuto principale della pagina
Titolo: | Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
Pubblicazione: | Armonk, N.Y. : , : M.E. Sharpe, , 2006 |
Descrizione fisica: | 1 online resource (xi, 712 pages) : illustrations, maps |
Disciplina: | 330.95 |
Soggetto topico: | Marketing - Asia |
Marketing - Australia | |
Marketing - New Zealand | |
Soggetto geografico: | Asia Economic conditions Handbooks, manuals, etc |
Australia Economic conditions Handbooks, manuals, etc | |
New Zealand Economic conditions Handbooks, manuals, etc | |
Asia Handbooks, manuals, etc | |
Australia Handbooks, manuals, etc | |
New Zealand Handbooks, manuals, etc | |
Persona (resp. second.): | PecotichAnthony |
ShultzClifford J. | |
Note generali: | First published 2006 by M.E. Sharpe. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage |
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond | |
CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX | |
Sommario/riassunto: | East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. |
Altri titoli varianti: | East Asia, Southeast Asia, Australia, New Zealand |
Titolo autorizzato: | Handbook of markets and economies |
ISBN: | 1-315-49875-8 |
1-315-49876-6 | |
1-315-49877-4 | |
1-280-91217-0 | |
9786610912179 | |
0-7656-2011-1 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910817916803321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |