1.

Record Nr.

UNISALENTO991003916329707536

Autore

Guitry, Sacha

Titolo

Beaumarchais / Bois gravés par Henri Jadoux

Pubbl/distr/stampa

[Paris] : R. Solar, c1950

Descrizione fisica

211 p. : ill. ; 22 cm

Disciplina

928.4

Soggetti

Beaumarchais, Pierre Augustin : Caron de

Beaumarchais, Pierre Augustin : Caron de

Lingua di pubblicazione

Francese

Formato

Materiale a stampa

Livello bibliografico

Monografia

2.

Record Nr.

UNINA9910817916803321

Titolo

Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy

Pubbl/distr/stampa

Armonk, N.Y. : , : M.E. Sharpe, , 2006

ISBN

1-315-49875-8

1-315-49876-6

1-315-49877-4

1-280-91217-0

9786610912179

0-7656-2011-1

Descrizione fisica

1 online resource (xi, 712 pages) : illustrations, maps

Collana

Gale eBooks

Disciplina

330.95

Soggetti

Marketing - Asia

Marketing - Australia

Marketing - New Zealand

Asia Economic conditions Handbooks, manuals, etc

Australia Economic conditions Handbooks, manuals, etc

New Zealand Economic conditions Handbooks, manuals, etc

Asia Handbooks, manuals, etc

Australia Handbooks, manuals, etc

New Zealand Handbooks, manuals, etc



Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

First published 2006 by M.E. Sharpe.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage

CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond

CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX

Sommario/riassunto

East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.