Marketing : the basics / / Karl Moore and Niketh Pareek
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| Autore: |
Moore Karl <1955-, >
|
| Titolo: |
Marketing : the basics / / Karl Moore and Niketh Pareek
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2010 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (246 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Consumer behavior - Research |
| Export marketing - Management | |
| Marketing research | |
| Marketing - Management | |
| Classificazione: | 85.40 |
| Altri autori: |
PareekNiketh
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
| Sommario/riassunto: | '...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI |
| Titolo autorizzato: | Marketing |
| ISBN: | 1-135-22590-7 |
| 1-134-17889-1 | |
| 1-135-22591-5 | |
| 1-282-44409-3 | |
| 9786612444098 | |
| 0-203-87034-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815990603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Basics (Routledge (Firm))