03004oam 2200745I 450 991081599060332120230725044910.01-135-22590-71-134-17889-11-135-22591-51-282-44409-397866124440980-203-87034-410.4324/9780203870341 (CKB)2550000000002917(EBL)465388(OCoLC)505977373(SSID)ssj0000340150(PQKBManifestationID)11247524(PQKBTitleCode)TC0000340150(PQKBWorkID)10388005(PQKB)11123766(MiAaPQ)EBC465388(Au-PeEL)EBL465388(CaPaEBR)ebr10358656(CaONFJC)MIL244409(OCoLC)505977373 (EXLCZ)99255000000000291720180706d2010 uy 0engur|n|---|||||txtccrMarketing the basics /Karl Moore and Niketh Pareek2nd ed.London ;New York :Routledge,2010.1 online resource (246 p.)The basicsDescription based upon print version of record.0-415-77900-6 0-415-77899-9 Includes bibliographical references and index.BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LIBasics (Routledge (Firm))Consumer behaviorResearchExport marketingManagementMarketing researchMarketingManagementConsumer behaviorResearch.Export marketingManagement.Marketing research.MarketingManagement.658.885.40bclMoore Karl1955-,1178271Pareek Niketh1606591MiAaPQMiAaPQMiAaPQBOOK9910815990603321Marketing3932472UNINA