The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Bird Andy
|
| Titolo: |
The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan
|
| Pubblicazione: | Hoboken, N.J., : Wiley, 2012 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (318 p.) |
| Disciplina: | 658.8/02 |
| Soggetto topico: | Market segmentation |
| Economic development | |
| Investments | |
| Classificazione: | BUS043000 |
| Altri autori: |
McEwanMhairi
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. |
| Sommario/riassunto: | "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
| Titolo autorizzato: | The growth drivers |
| ISBN: | 1-119-96119-X |
| 1-119-20815-7 | |
| 1-283-33775-4 | |
| 9786613337757 | |
| 1-119-96118-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815244003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |