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Record Nr. |
UNINA9910815244003321 |
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Autore |
Bird Andy |
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Titolo |
The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2012 |
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ISBN |
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1-119-96119-X |
1-119-20815-7 |
1-283-33775-4 |
9786613337757 |
1-119-96118-1 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (318 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Market segmentation |
Economic development |
Investments |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. |
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Sommario/riassunto |
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"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
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