Cross-cultural destination image assessment : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
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| Autore: |
El Kadhi Wassim
|
| Titolo: |
Cross-cultural destination image assessment : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
|
| Pubblicazione: | Hamburg, : Diplomica Verlag, 2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (179 p.) |
| Disciplina: | 305.23/1 |
| 305.231 | |
| Soggetto topico: | Culture and tourism |
| Note generali: | Title from cover. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations |
| BibliographyAppendices | |
| Sommario/riassunto: | Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r |
| Titolo autorizzato: | Cross-cultural destination image assessment |
| ISBN: | 3-8366-2223-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Tedesco |
| Record Nr.: | 9910807187903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |