LEADER 03055nam 2200613 a 450 001 9910807187903321 005 20240509115946.0 010 $a3-8366-2223-8 035 $a(CKB)2670000000052666 035 $a(EBL)594378 035 $a(OCoLC)679417072 035 $a(SSID)ssj0000655149 035 $a(PQKBManifestationID)12247030 035 $a(PQKBTitleCode)TC0000655149 035 $a(PQKBWorkID)10611901 035 $a(PQKB)10362546 035 $a(SSID)ssj0000788390 035 $a(PQKBManifestationID)11499559 035 $a(PQKBTitleCode)TC0000788390 035 $a(PQKBWorkID)10824010 035 $a(PQKB)11541501 035 $a(MiAaPQ)EBC594378 035 $a(WaSeSS)Innodata00047708 035 $a(Au-PeEL)EBL594378 035 $a(CaPaEBR)ebr10487983 035 $a(EXLCZ)992670000000052666 100 $a20110902d2009 uy 0 101 0 $ager 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCross-cultural destination image assessment $ecultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin /$fWassim El Kadhi 205 $a1st ed. 210 $aHamburg $cDiplomica Verlag$d2009 215 $a1 online resource (179 p.) 300 $aTitle from cover. 311 $a3-8366-7223-5 320 $aIncludes bibliographical references. 327 $aCross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations 327 $aBibliographyAppendices 330 $aVarious scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r 606 $aCulture and tourism 615 0$aCulture and tourism. 676 $a305.23/1 676 $a305.231 700 $aEl Kadhi$b Wassim$01664211 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807187903321 996 $aCross-cultural destination image assessment$94022122 997 $aUNINA