Superior customer value : strategies for winning and retaining customers / / Art Weinstein
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| Autore: |
Weinstein Art
|
| Titolo: |
Superior customer value : strategies for winning and retaining customers / / Art Weinstein
|
| Pubblicazione: | Boca Raton, Fla. : , : CRC Press, , 2012 |
| Edizione: | Third edition. |
| Descrizione fisica: | 1 online resource (313 p.) |
| Disciplina: | 658.8/12 |
| Soggetto topico: | Customer services - Management |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and Retention |
| Chapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back Cover | |
| Sommario/riassunto: | Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal |
| Titolo autorizzato: | Superior customer value |
| ISBN: | 0-429-24863-6 |
| 1-4398-9840-5 | |
| 1-4398-6129-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910799905103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |