02898oam 2200565I 450 991079990510332120200520144314.00-429-24863-61-4398-9840-51-4398-6129-310.1201/b11689 (CKB)2670000000263519(EBL)1633519(SSID)ssj0000728984(PQKBManifestationID)12299600(PQKBTitleCode)TC0000728984(PQKBWorkID)10695198(PQKB)11322468(Au-PeEL)EBL1633519(CaPaEBR)ebr11167375(OCoLC)811204796(CaSebORM)9781439861295(MiAaPQ)EBC1633519(EXLCZ)99267000000026351920180706d2012 uy 0engur|n|---|||||txtccrSuperior customer value strategies for winning and retaining customers /Art WeinsteinThird edition.Boca Raton, Fla. :CRC Press,2012.1 online resource (313 p.)Description based upon print version of record.1-4398-6128-5 Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and RetentionChapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back CoverCustomer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: AnalCustomer servicesManagementCustomer servicesManagement.658.8/12Weinstein Art625614MiAaPQMiAaPQMiAaPQBOOK9910799905103321Superior customer value3875933UNINA