Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy
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| Autore: |
Rajagopal
|
| Titolo: |
Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy
|
| Pubblicazione: | Cham : , : Springer International Publishing AG, , 2024 |
| ©2024 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (212 pages) |
| Disciplina: | 338.04 |
| Altri autori: | Rajagopal |
| Nota di contenuto: | Intro -- Preface -- Acknowledgments -- Contents -- About the Author -- List of Figures -- Part I Dissecting the Core -- 1 Entrepreneurial Transitions -- Traditional Entrepreneurship -- The Driving Head -- Capabilities and Competencies -- Business Scaling -- Challenges in Research and Business Planning -- 2 Entrepreneurial Ecosystem -- Social Ecosystem and Entrepreneurship -- Exploring Inside Market -- Driving Entrepreneurial Innovations -- Human Element in Operational Linkages -- 3 Entrepreneurial Behavior -- Artisanal Pedigree -- Leadership -- Human Element in Enterprise Management -- Entrepreneurial Mindset, Decisions, and Strategies -- Part II The Transition -- 4 Reverse Entrepreneurship -- Reverse Entrepreneurship -- Investments in Local Enterprises -- Developing Local Markets -- 5 Crowd-Based Entrepreneurship -- Crowdsourcing -- Open Innovation -- New Product Development -- Niche Marketing Strategy -- 6 Alternate Business Modeling -- Agility in Marketing -- Brand Architecture -- Proximity, Relationship, and Optimism -- Part III Thematic Fusion -- 7 Synthesis: Managing Enterprises at the Grassroots -- The Bottom-line -- The Transition -- Sustainable Entrepreneurship -- The Convergence: Market, Society, and Values -- The Quadruple Bottom-line in Business -- Behavioral Analysis -- Profiling Innovations -- Digital Media and Markets -- Thematic Convergence -- Index. |
| Titolo autorizzato: | Rebuilding Entrepreneurship at the Grassroots |
| ISBN: | 3-031-43270-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910799238003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies Series