02742nam 22004213 450 991079923800332120240211090240.03-031-43270-3(CKB)29526924900041(MiAaPQ)EBC31132613(Au-PeEL)EBL31132613(OCoLC)1420630353(EXLCZ)992952692490004120240211d2024 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierRebuilding Entrepreneurship at the Grassroots Converging Divergent Factors of Society and Economy1st ed.Cham :Springer International Publishing AG,2024.©2024.1 online resource (212 pages)Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies Series9783031432699 Intro -- Preface -- Acknowledgments -- Contents -- About the Author -- List of Figures -- Part I Dissecting the Core -- 1 Entrepreneurial Transitions -- Traditional Entrepreneurship -- The Driving Head -- Capabilities and Competencies -- Business Scaling -- Challenges in Research and Business Planning -- 2 Entrepreneurial Ecosystem -- Social Ecosystem and Entrepreneurship -- Exploring Inside Market -- Driving Entrepreneurial Innovations -- Human Element in Operational Linkages -- 3 Entrepreneurial Behavior -- Artisanal Pedigree -- Leadership -- Human Element in Enterprise Management -- Entrepreneurial Mindset, Decisions, and Strategies -- Part II The Transition -- 4 Reverse Entrepreneurship -- Reverse Entrepreneurship -- Investments in Local Enterprises -- Developing Local Markets -- 5 Crowd-Based Entrepreneurship -- Crowdsourcing -- Open Innovation -- New Product Development -- Niche Marketing Strategy -- 6 Alternate Business Modeling -- Agility in Marketing -- Brand Architecture -- Proximity, Relationship, and Optimism -- Part III Thematic Fusion -- 7 Synthesis: Managing Enterprises at the Grassroots -- The Bottom-line -- The Transition -- Sustainable Entrepreneurship -- The Convergence: Market, Society, and Values -- The Quadruple Bottom-line in Business -- Behavioral Analysis -- Profiling Innovations -- Digital Media and Markets -- Thematic Convergence -- Index.Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies Series338.04Rajagopal879365Rajagopal879365MiAaPQMiAaPQMiAaPQBOOK9910799238003321Rebuilding Entrepreneurship at the Grassroots3883294UNINA