E-services adoption [[electronic resource] ] : processes by firms in developing nations / / edited by Mohammed Quaddus, Arch G. Woodside

• Pubblicazione: Bingley, England : , : Emerald, , 2015; ©2015
• Edizione: First edition.
• Descrizione fisica: 1 online resource (497 p.)
• Disciplina: 004.6
• Soggetto topico: Business & Economics - Strategic Planning; Computers - Information Technology; Business strategy; Business & management; Economics, finance, business & management; Computer networks - Developing countries; Information technology - Developing countries
• Altri autori: QuaddusM. A WoodsideArch G
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters.
• Nota di contenuto: E-services adoption processes in developing nations : introduction to ABM&P Volume 23A / Arch Woodside, Mohammed Quaddus -- Diffusion of ICT and SME performance / Md Shah Azam -- Toward a comprehensive conceptualisation of digital divide and its impact on e-government system success / Arief Rahmen.
• Sommario/riassunto: This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.
• Titolo autorizzato: E-services adoption
• ISBN: 1-78560-324-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910797658303321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in business marketing & purchasing ; ; 23a.