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The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]]



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Titolo: The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]] Visualizza cluster
Pubblicazione: Cambridge : , : Cambridge University Press, , 2012
Descrizione fisica: 1 online resource (xvi, 279 pages) : digital, PDF file(s)
Disciplina: 346.04/8
Soggetto topico: Brand name products - Law and legislation - Asia
Brand name products - Law and legislation - Pacific Area
Reputation (Law)
Libel and slander
Names, Personal - Law and legislation
Persona (resp. second.): KenyonAndrew T.
Ng-LoyWee Loon
RichardsonMegan
Note generali: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel.
Sommario/riassunto: Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Altri titoli varianti: The Law of Reputation & Brands in the Asia Pacific
Titolo autorizzato: The law of reputation and brands in the Asia Pacific  Visualizza cluster
ISBN: 1-139-33441-7
1-107-23076-4
1-139-08460-7
1-280-39415-3
1-139-33785-8
9786613572073
1-139-34030-1
1-139-34188-X
1-139-33698-3
1-139-33872-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910790272403321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Cambridge intellectual property and information law ; ; 16.