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Record Nr. |
UNINA9910790272403321 |
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Titolo |
The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2012 |
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ISBN |
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1-139-33441-7 |
1-107-23076-4 |
1-139-08460-7 |
1-280-39415-3 |
1-139-33785-8 |
9786613572073 |
1-139-34030-1 |
1-139-34188-X |
1-139-33698-3 |
1-139-33872-2 |
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Descrizione fisica |
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1 online resource (xvi, 279 pages) : digital, PDF file(s) |
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Collana |
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Cambridge intellectual property and information law ; ; 16 |
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Disciplina |
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Soggetti |
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Brand name products - Law and legislation - Asia |
Brand name products - Law and legislation - Pacific Area |
Reputation (Law) |
Libel and slander |
Names, Personal - Law and legislation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : |
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divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel. |
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Sommario/riassunto |
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Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area. |
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