Evaluating military advertising and recruiting : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors

• Pubblicazione: Washington, D.C. : , : National Academies Press, , 2004
• Descrizione fisica: 1 online resource (208 pages)
• Disciplina: 355.2/2362/0973
• Soggetto topico: Manpower - United States; Youth - United States
• Soggetto geografico: United States Armed Forces Recruiting, enlistment, etc
• Altri autori: SackettPaul R MavorAnne S
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: ""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index""
• Titolo autorizzato: Evaluating military advertising and recruiting
• ISBN: 1-280-17652-0; 9786610176526; 0-309-52947-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910780331803321
• Lo trovi qui: Univ. Federico II