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010   $a1-280-17652-0
010   $a9786610176526
010   $a0-309-52947-6
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035   $a(EBL)3376020
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100   $a20031216d2004      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aEvaluating military advertising and recruiting $etheory and methodology /$fCommittee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors
210  1$aWashington, D.C. :$cNational Academies Press,$d2004.
215   $a1 online resource (208 pages)
300   $aDescription based upon print version of record.
311 0 $a0-309-09127-6 
320   $aIncludes bibliographical references and index.
327   $a""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index""
606   $aManpower$zUnited States
606   $aYouth$zUnited States
607   $aUnited States$xArmed Forces$xRecruiting, enlistment, etc
615  0$aManpower
615  0$aYouth
676   $a355.2/2362/0973
701   $aSackett$b Paul R$01462478
701   $aMavor$b Anne S$01462479
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780331803321
996   $aEvaluating military advertising and recruiting$93840689
997   $aUNINA