Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
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| Autore: |
Martin Dick <1946->
|
| Titolo: |
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
|
| Pubblicazione: | New York, : American Management Association, c2007 |
| Descrizione fisica: | 296 p. : ill |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Brand name products - United States |
| Branding (Marketing) - United States | |
| International economic relations | |
| Anti-Americanism | |
| Anti-Americanism - Arab countries | |
| Soggetto geografico: | United States Relations |
| Note generali: | Title from title screen. |
| Nota di bibliografia: | Includes bibliographical references (p. [263]-287) and index. |
| Nota di contenuto: | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| Titolo autorizzato: | Rebuilding brand America |
| ISBN: | 1-281-12854-6 |
| 9786611128548 | |
| 0-8144-2996-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910777602403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |