The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities / / Kevin Williams and Michael Mascioni
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| Autore: |
Williams Kevin <1967-, >
|
| Titolo: |
The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities / / Kevin Williams and Michael Mascioni
|
| Pubblicazione: | London : , : Routledge, , 2016 |
| Descrizione fisica: | 1 online resource (217 p.) |
| Disciplina: | 790.06/9 |
| Soggetto topico: | Leisure - Economic aspects |
| Leisure industry | |
| Popular culture - Economic aspects | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
MascioniMichael
|
| Note generali: | "A Gower Book"--Cover. |
| First published 2014 by Gower Pub. | |
| Nota di contenuto: | Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index |
| Sommario/riassunto: | Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
| Titolo autorizzato: | The out-of-home immersive entertainment frontier |
| ISBN: | 1-315-23795-4 |
| 1-4724-2696-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910465004803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |