Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam

• Pubblicazione: Cambridge, : CAB International, c2011
• Descrizione fisica: 1 online resource (380 p.)
• Disciplina: 910.68/8
• Soggetto topico: Tourism - Marketing; Tourism - Management
• Soggetto genere / forma: Electronic books.
• Altri autori: WangYoucheng PizamAbraham
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
• Sommario/riassunto: Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke
• Titolo autorizzato: Destination marketing and management
• ISBN: 1-283-26773-X; 9786613267733; 1-84593-700-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910461852903321
• Lo trovi qui: Univ. Federico II