LEADER 02824nam  2200589 a 450 
001 9910461852903321
005 20200520144314.0
010   $a1-283-26773-X
010   $a9786613267733
010   $a1-84593-700-7
035   $a(CKB)2670000000120542
035   $a(EBL)772203
035   $a(OCoLC)750427886
035   $a(SSID)ssj0000535800
035   $a(PQKBManifestationID)12200791
035   $a(PQKBTitleCode)TC0000535800
035   $a(PQKBWorkID)10523126
035   $a(PQKB)11400540
035   $a(MiAaPQ)EBC772203
035   $a(Au-PeEL)EBL772203
035   $a(CaPaEBR)ebr10500307
035   $a(CaONFJC)MIL326773
035   $a(EXLCZ)992670000000120542
100   $a20101213d2011      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aDestination marketing and management$b[electronic resource] $etheories and applications /$fedited by Youcheng Wang and Abraham Pizam
210   $aCambridge $cCAB International$dc2011
215   $a1 online resource (380 p.)
300   $aDescription based upon print version of record.
311   $a1-84593-762-7 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
330   $aMost tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke
606   $aTourism$xMarketing
606   $aTourism$xManagement
608   $aElectronic books.
615  0$aTourism$xMarketing.
615  0$aTourism$xManagement.
676   $a910.68/8
701   $aWang$b Youcheng$0946018
701   $aPizam$b Abraham$0914806
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461852903321
996   $aDestination marketing and management$92137142
997   $aUNINA