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Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick



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Titolo: Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica: 1 online resource (105 p.)
Disciplina: 658.8
Soggetto topico: Marketing research
Qualitative research
Soggetto genere / forma: Electronic books.
Altri autori: LeeNick  
BroderickAmanda J  
Note generali: Description based upon print version of record.
Nota di contenuto: Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section
Sommario/riassunto: The editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which collects empirical data not by questioning respondents, but by observing behavior and/or other forms of activity. In keeping with this, the papers which make up this special issue do not share a common epistemological or ontological basis, nor should they be expected to. Instead, what binds these papers tog
Titolo autorizzato: Developments in human observation methodologies  Visualizza cluster
ISBN: 1-280-84755-7
9786610847556
1-84663-417-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910451285703321
Lo trovi qui: Univ. Federico II
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